What can you learn from Zappo's?

I love Zappo's.  And clearly, I am not alone in that.

Their company culture is legendary.  Says CEO Tony Hsieh, "It's about giving employees permission and encouraging them to just be themselves."  They are so serious about making sure that all employees are a good fit that they offer $3000 to anyone who who wants to quit after their first week of training, no strings attached.  Over 97% turn down the offer.  According to their website, the ten core values they live by are:

1. Deliver WOW through service.
2. Embrace and drive change.
3. Create fun and a little weirdness.
4. Be adventurous, creative, and open-minded.
5. Pursue growth and learning.
6. Build open and honest relationships with communication.
7. Build a positive team and family spirit.
8. Do more with less.
9. Be passionate and determined.
10. Be humble.

Those aren't bad values, for business or for life.  What are your core values?  What are you passionate about?